At Swarm Digital we thrive on helping you with your strategy and planning. If your game plan is to find new clients or customers for your business we can help. Often our clients confuse Marketing Strategy with Marketing Plans, these are vastly different.
A Marketing Plan is often the result of a well thought out Marketing Strategy and fits into your overall business plan, it provides a list of all the actions which acts as your blueprint for the future marketing efforts of your business.
The Marketing Strategy on the other hand is the long-term approach to planning your marketing with the fundamental goal of gaining a sustainable competitive advantage in the market. We see the Marketing Strategy as aiming to highlight the role of marketing as the link between a company and its customers and or clients.
At Swarm Digital our approach is simple, in our planning phase we concentrate on three simple questions: Where are you now? Where are you going? and How are you going to get there?
Once these questions are answered through the research and analysis we then assist you with putting together your long-term Marketing Plan and the execution thereof.
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Marketing Strategy & Planning
A Marketing Plan is often the result of a well thought out Marketing Strategy and fits into your overall business plan, it provides a list of all the actions which acts as your blueprint for the future marketing efforts of your business. The Marketing Strategy on the other hand is the long-term approach to planning your marketing with the fundamental goal of gaining a sustainable competitive advantage in the market. We see the Marketing Strategy as aiming to highlight the role of marketing as the link between a company and its customers and or clients.
At Swarm Digital we execute business analysis to identify and articulate the need for digital change in your organisation, and to facilitate that change. We identify and define the solutions that will maximize the value delivered by digital change to your organisation. Our business analysis program will work across all levels of the organisation and may be involved in everything from defining strategy, to creating the enterprise architecture, to taking a leadership role by defining the goals and requirements for programs and projects or supporting continuous improvement in its technology and processes.
At Swarm Digital our project management skill-set and tools is used to streamline and manage digital and development projects more efficiently and effectively. We define, project management as the discipline and process of managing the end-to-end activities within your digital or development project life-cycle. This includes activities such as planning, monitoring and controlling, budgeting, and resource management. To add to this complexity, all these activities are simultaneously carried out to achieve your project objectives on time and to the specified cost, quality and performance, in line with the strategic intent of your business outcomes.
We define communications strategy as the entire range of activities you will need do to market your products. This includes everything from paid marketing to media relations. Our integrated marketing communications strategy always has three guiding principles: Brand alignment-Whatever marketing channel you choose should have the same brand perception as yours; Customer alignment-‘be where your customers already are’. We Pick channels where your consumers are already active; Budget alignment: Your marketing channel needs to fit your budget. We usually stick to one or two marketing channels to help reach your target customers. Else you risk diluting your budget and marketing focus.
Statistics and Analysis
Statistics and Analysis in our market research projects is the stage when qualitative data, quantitative data, or a mixture of both, is brought together and scrutinised in order to draw conclusions based on the data. This will further assist us in defining your future digital strategy and or communication strategy.
Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. With social listening tools and methodologies, there are a lot of hopes aroused to finally crack and detect future consumers’ expectations. If online word-of-mouth proportion is less important than offline, the fact that it leaves digital footprints and can be orchestrated by digital influencers could theoretically simplify the understanding of emerging habits… or undiscovered trends. We aim to find these undiscovered trends and include it in your digital marketing plans to define your future strategy.
At Swarm Digital our solutions for creating a user-centric design of interactive experiences begin with understanding users and their specific needs. This is followed up by our in-depth knowledge of information architecture, current usability methods and ergonomics, visual design, content design, and production to make sure your business objectives and your customers' needs are met.
Our website analysis at Swarm Digital is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising website usage with your customers. Our website analysis provides information on your Website Analytics, Competitor SERP Presence, Competitors Paid Search Spending, Social Media Presence/Engagement, Mobile Website Optimisation, Website Speed, Local Business Presence and Backlinks Strength.